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Jul 7, 2016

Soar With Reading - Five FREE Booking Vending Machines Come to Detroit

JetBlue is bringing its award-winning Soar with Reading book vending machine program to Detroit. Five book vending machines will be installed at partner locations across the city to provide free books to children living in areas known as “book deserts,” or areas where residents have limited access to purchase age-appropriate books for children.


In partnership with Random House Children’s Books, JetBlue will donate 100,000 books to local children. JetBlue free book vending machines are located at:
• Samaritan Center | 5555 Conner Street; Detroit, MI 48213
• Northwest Activities Center | 18100 Meyers Road; Detroit, MI 48235
• Patton Park | 2301 Woodmere Street; Detroit, MI 48209
• Rosedale Park Baptist Church | 14179 Evergreen Road; Detroit, MI 48223
• Matrix Center | 13560 E. McNichols; Detroit, MI 48205
Children and their parents will be able to visit the vending machines as often as they like to take home books all summer long free of charge. The machines, which were custom-designed by Innovative Vending Solutions, will be restocked with new titles every two weeks. Additionally, a selection of Spanish-language titles will be available at the Patton Park location.


Last summer, JetBlue hosted an online #BookBattle competition where customers could cast their votes for one of five cities - Detroit, Houston, Fort Lauderdale, Long Beach, and New York - to receive the next donation of children’s books. Of nearly 1.3 million online votes cast, Detroit beat out the other cities receiving 48 percent of the votes to bring books to local children who need them most. Residents can vote in this year’s online #BookBattle at www.SoarwithReading.com through August 31.


This is the second year JetBlue has placed book vending machines in areas classified as book deserts. Researched commissioned by JetBlue found that areas in Detroit had only one book for every 42 children. Last year, the program launched in the Anacostia area of Washington, D.C., distributing more than 27,000 books via the vending machines and an additional 70,000 books through community partners.
We had the opportunity to meet Victoria Justice, who helps promote Soar with Reading. 
Soar with Reading places books in the hands of children in need and encourages children’s imaginations to take flight through reading. The location of each vending machine, weekly story hours, and updates on new book titles can be found by texting SOAR to 77948. Interested parents can get the latest information about activities throughout the summer by visiting www.SoarwithReading.com.

Metro Detroit Mommy Blogger:

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