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Oct 20, 2016

Huggies No Baby Unhugged and the Detroit Lions

Help donate diapers to local babies at the Lions home game on Sunday, October 23

WHAT/WHO:
The Huggies Brand and the Detroit Lions have teamed up to ensure Detroit area babies get the diapers they need to stay clean, dry and healthy. To raise awareness of diaper need, fans with tickets to the Lions home game on Sunday, Oct. 23 can bring an unopened pack of Huggies diapers for entry into the No Baby Unhugged diaper donation pre-game event at Pride Plaza. Fans will meet Lions alumni Herman Moore, Lomas Brown and Jason Hanson, and be entered for a chance to win an assortment of prizes such as tickets to a future Lions game, Meijer gift cards and more.

WHY/HOW:
According to a Huggies 2010 study and supported in the journal Pediatrics in 2013, one in three families nationwide struggle with diaper need – the inability to provide clean, dry diapers for their child. Parents often have to choose between paying for food or purchasing diapers – which can lead to increased stress and strife. In Michigan alone, the National Diaper Bank Network distributes 5.1M diapers annually to families in need, but that still isn’t enough to support the 39.8% of Detroit residents living in poverty (according to the U.S. Census Bureau). All game day diapers will be donated to the Metropolitan Detroit Diaper Bank.

Pick up a pack of Huggies diapers with a coupon at your local Meijer and head to Ford Field.’ Fans not attending the game can contribute by simply donating their Huggies Rewards Points to benefit the National Diaper Bank Network, or you can help Meijer and Huggies donate up to $10,000 to the cause. For every Huggies diaper purchased at Meijer between Oct. 17-23, Meijer and Huggies will donate $1 to the Metropolitan Detroit Diaper Bank. Fans also can donate to the Lions No Baby Unhugged Amazon registry.

PHOTO OPPS:
·         Meet and greet opportunities with Lions alumni Herman Moore, Lomas Brown and Jason Hanson
·         Semi-truck of diapers being donated 




   WHEN/WHERE :
Sunday, Oct. 23 
10:30 a.m.-1 p.m. EST


           Ford Field
           2000 Brush Street
           Detroit, MI 48226
Pride Plaza

MORE INFO:
The National Diaper Bank Network (NDBN) is a nonprofit organization dedicated to eliminating diaper need in America by ensuring every child has access to a supply of diapers needed to remain clean, dry and healthy. Recognized in communities throughout the country.
Huggies is the founding sponsor of NDBN and has been giving babies hugs in the form of 200 million diaper and wipes donations since 2010. With Huggies new No Baby Unhugged program, the brand is getting into the game day spirit by partnering with the Lions to ensure all babies in the Detroit area get the hugs and diapers they need.
Nurses from AWHONN also are working in partnership with Huggies and NDBN to close the diaper gap with the Healthy Mom & Baby Diaper Drive to collect donations by nurses in communities throughout the U.S. during educational and community events and baby showers at their hospitals, clinics and universities. 

Metro Detroit Mommy Blogger:

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