Sep 6, 2014

WOMAN UP! Overcome the 7 Deadly Sins that Sabotage Your Success book review & #Giveaway {ends 9/29} @WomanUpPower

Metro Detroit Mommy Blogger: Jennifer Wooley Any Age Fitness
When I was offered the chance to read and review WOMAN UP! Overcome the 7 Deadly Sins that Sabotage Your Success, I jumped at the chance.  As a new female business owner, I am still in the toddler stages of my career and I want to learn as much as I can to continue to grow in my career.  Aimee Cohen, author of WOMAN UP! is a career expert and for more than 20 years has been empowering woman to achieve career success.   Not only is Cohen the author of Woman UP!, she is a veteran speaker, she leads seminars for Fortune 500 companies, is a contributing writer for the Denver Business Journal.

WOMAN UP! is not just another motivational book.  Aimee Cohen first tells her story of her struggle trying to make it on her own after college and finding the career that was meant for her.  She went from sitting at an empty desk in a hallway for her first job to owner of Cohen Career Consulting where, for 20 years, she has a nearly 100% success rate empowering women to achieve career success.   In her book,  Cohen first takes a close look at 4 reasons women my sabotage their careers.   She then breaks down what she considers the 7 deadly sins that can sabotage a woman's career.   She includes real-life examples from clients whom she observed committing these"sins" and  provided advice to over-come them.   I like that not only does Cohen share stories of clients, but she also shares her own struggles with each of the sins in the book, calling them "guilty confessions".

Chapter to chapter, it was plain to see habits I've observed in my own experience in the workforce coming through Cohen's examples.  One of the "sins" I've perpetually seen women suffering from in the workplace is referred to as the Affirmation Addiction by Cohen.   Women are often guilty of second-guessing even the most menial choices and tend to ask the opinion of others before green-lighting.   After identifying and giving examples of the sin, it's here where Cohen turns to the work world and points the reader toward reflection.  From there, she challenges the reader to express whether or not this challenge has impacted her career.  Finally, she offers advice and solutions, while pointing the reader toward a more successful strategy for conquering the career conundrum.

This book is easy to relate to in any stage of your career or if you are just starting a job search.  It offers practical advice for job interviews, dealing with conflict and communication in the work force to advice on how to negotiate for a raise.   It's a book that can be opened time and again and a place to reflect and help you continuously grow during your career.

After I read the book I had a chance to ask Cohen some questions.  Here is our interview:

JW: What's the one thing you would hope all women would take away from this book?
AC: That every woman has that inner, herculean strength to pull on those "big-girl panties" and take control of her career.

JW: Just as your book will inspire and mentor women, where do you find your inspiration? Who is your biggest female mentor?
AC: I have had many formal and informal mentors throughout my career, and they have all provided invaluable wisdom, insights, experiences, and heartfelt advice that have helped me throughout my career.  However, I am constantly amazed and inspired by my clients.  They are ordinary women who find the strength and courage to do extraordinary things. 

JW: What did you discover most about yourself while writing this book?
AC: I discovered that I am just as guilty of committing these "deadly sins" as everyone else.  I unknowingly and unintentionally sabotage and omit myself just like my clients and the thousands of women I have had the privilege to speak to throughout the country.  Woman UP! is not about shame, blame or judgment…it's about the collective experience we all share.  Writing the book was an amazing opportunity to not only teach these valuable life lessons, but to also re-learn them myself.

JW: Out of your seven deadly sins, is there one you are the most guilty of?
AC: Even though I've committed all the "deadly sins", the one I struggle with the most is the "undervalue epidemic".  I am quick to commit the disastrous "Triple D" and will frequently "downplay, dismiss, and diminish" my accomplishments.  I need to remind myself to celebrate my successes, and simply say "thank you" when someone pays me compliment.

JW: Is there another book in the works? Where do you see yourself in the next ten years?
AC: There are several Woman UP! books in the works.  In the next ten years, I see myself as an empowering voice for all women by writing more books, speaking to more women, and making a positive impact on their lives.

To learn more about Aimee Cohen visit heron
Twitter: @WomanUpPower

Jennifer received a copy of Woman UP! in exchange for this promotional post. All opinions are her own. Your experience may differ.

Jennifer (Jenny) is the founder of Any Age Fitness. She's an Independent Beachbody Coach, nurse, wife, and mom of 4. Jenny is passionate about health, nutrition and exercise and helping others achieve their fitness goals regardless of how old they are or how old they might feel. In her spare time she enjoys reading.

Enter below for a chance to win a copy of "Woman Up!: Overcome the 7 Deadly Sins that Sabotage Your Success"

Metro Detroit Mommy Writer:


  1. Both my daughter and I would love this book....

  2. Maggie Anders
    I would love to read this book, and then I would love to share it with my 22 yr old daughter who is finding herself and could really benefit from such great info in such a crucial stage in her life.

  3. I want to read it. Also I have two daughters that could benefit from reading it.

  4. I would love this book for me!

  5. Me! I am a small business owner. I own Cool Faces Body Art. I'm always looking for ways to grow my business even though I'm as busy as I want to be!

  6. As a small business owner (blogging and another business I'm in the process of starting), I would be reading this book!

  7. This looks like a nice read. I definitely should look into this book.

  8. i need this book! about to graduate from graduate school and could use these tips!!

  9. I am going to read this... I am about to start a new job so this would be great!!